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Jordan Brand ‘Love The Game’ Video

In reaction to the NBA lockout, Jordan Brand has put together a hilarious ad campaign for their international basketball stars entitled "Love The Game". The ad spot stars Heat guard Dwyane Wade, Hornets guard Chris Paul and Knicks forward Carmelo Anthony as they attempt to play organizes basketball wherever they can. It doesn't matter if that happens to be in a senior league in Miami, a pick-up game between hipsters or in the under-40 Orthodox Jewish league before they all end up playing in China. Great idea. Now, if only the NBA can start taking this serious.

 

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