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Funny or Sexist? New ‘Got Milk’ Ad Campaign Cause a Stir

Funny or Sexist? New 'Got Milk' Ads Causes Stir

Got Milk? The California Milk Processor Board are the geniuses behind the timeless ad campaign launched several years ago. In an attempt to rejuvenate the 'Got Milk?' ad campaign, the CMPB has recently launched a spoof advertising campaign that has caused a media frenzy. The new ads, entitled "Everything I Do Is Wrong", consists of several frightened looking men holding cartons of milk as if they are offering them to their significant other to cure the beast that is PMS.

Some of the slogans include "I apologize for letting you misinterpret what I was saying," "I apologize for not reading between the right lines," and "I'm sorry I listened to what you said and not what you meant." A corresponding website EverythingIDoIsWrong.org, was launched to push the campaign even further. So what's the problem?

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Well, apparently not everyone has developed a sense of humor. Ad Week argues that the campaign "presents women as more uncontrollably irrational than ever before!" and Salon believes the campaign has gone "that extra offensive mile." It seems that offering milk as a cure for PMS in a comical manner rubs a lot of feminist people the wrong way. However, I think that some of us are being a little too hypersensitive. Men have been the punchline of jokes in popular commercials as of late and no complaints are made concerning negative stereotyping. Take Miller Light's "Man Up" campaign where various men are portrayed as effeminate wimps as a female bartender corrects their faux pas by suggesting a said beer. This is a small example in comparison, but there are many others that can be deemed offensive. Is it a big deal? No. It's not.

It seems that the nation is oversaturated with countless organizations that are ready to pounce on anything considered controversial. I for one, do not believe the ads are offensive. It's a lighthearted jab that targets men through comedy. It's well executed. That's it. It is not mean spirited or an attempt to make our counterparts look inferior. It's good, clean, wholesome American fun. I wish that our society would not continue this face-first-downhill-plunge into a future of politically correct hypersensitivity. This ad shows that we have reached a point in our culture where we can talk about our issues even in a comedic fashion. Well done!



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