Definition of a Freshlete
America loves an entrepreneur. Our country is known for these principles and as the exalted land of the “American Dream”; where a simple vision can become a successful reality. Freshletes is the brainchild of CEO Christopher Loss, an innovative clothing line that is gaining popularity amongst the fashion community. At VIRILE, we respect the self made go-getter. We’ve had a chance to speak to Chris to learn more about his brand and his own American dream.
We see that you’re making waves among the lucrative social networking audience of today. What exactly is a Freshlete?
A Freshlete is a person, who keeps to their original qualities, unimpaired by outside influences and is always striving to be fresh in every aspect of their lifestyle. Our mission at Freshletes is to provide nostalgic, high quality products with simple, fresh designs.
What exactly does the Freshlete product line have to offer?
Apparel. Namely: short-sleeved or long-sleeved t-shirts, tanks, sweatshirts, hooded sweatshirts, pants, jackets, hats and accessories.
How did the idea of Freshletes come to fruition?
Freshletes didn’t start with a formal business plan and in fact, I had very little background in business. Rather than following the “traditional” model of starting a business, I just tried to apply common sense and research to figure things out as they came up. I’ve found that the best way of learning is by doing and if you have questions, find the answer.
So, once you were set a solid goal, how did you begin to take it from vision to reality?
So let’s rewind and let me share with you on how Freshletes was started. I graduated college with a BFA in Design, and quickly landed a corporate design job. I was laid off within a year due to the recession of 2009. Not knowing what to do at that very moment, I decided to pack up and move back to my hometown. To pay the bills, I started freelance designing. One thing led to another and the next thing I knew, I was purchasing t-shirt making equipment. What started as an outlet for my passion and entrepreneurial experiment quickly grew into much more than just selling a few custom shirts out of my dads shop to friends and small businesses.
Have you always had a flare for design and style?
I’ve always been a sneaker head and into fashion. This was naturally the next step that made sense for me. In the summer of 2010, Freshletes was born. I started handing out free shirts to friends and family members. People started asking where they could get their hands on some Freshletes apparel. It was a no-brainer that I needed to turn this into a legit clothing company.
How far do you plan to take Freshletes brand into the future?
My ultimate goal is to make this my career. I still work a fulltime job as I build this clothing line from the ground up through hard work, long nights, working weekends and financially investing my own money into Freshletes. I hope you see my vision, feel my passion and believe in my dream, with each piece of apparel I design with you in mind.