Dr. Pepper TEN: ‘It’s Not For Women’
Do you drink Dr. Pepper? I know it's a pretty popular soda but I've never tried it personally. The advertising as of late has been targeted towards the ladies but that's all about about to change with the new ad campaign for Dr. Pepper TEN.
In an attempt to appeal to men, Dr. Pepper's new beverage is distinctively different from it's diet counterpart. Instead of the dainty diet can wrapped with tan bubbles, TEN will be wrapped in gunmetal grey with bullet holes decorated along the packaging. Dr. Pepper's ad campaign for it's diet version is very friendly towards women but TEN goes out of it's way to appeal to the guys — yes, that's a good thing.
A Facebook page has even been created specifically for the drink which contains an application that allows it to exclude women from viewing it's content. The Facebook page includes games and videos aimed at being "manly." For example, there's a shooting gallery where you take shots at objects like high heels and lipstick. There is also a "man quiz" with questions on man-friendly activities.
Check out the commercial after the jump chuck full off explosions, a chase seen and some witty dialogue. Head on over to Dr. Pepper's Facebook page for more.