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Desiree Elyda for Primitive “Have A Yummy Summer” Video

Another seasonal campaign is under way for clothing designer Primitive. Debuting their Summer 2011 collection, they've decided to take the steamy approach by employing the sultry Desiree Elyda as the cover girl for a video shoot dubbed "Have a Yummy Summer." After watching Desiree prance around, eating various fruits in the sexiest manner possible, I think Primitive might just have a lot of new customers! Look for Primitive's summer lineup to debut in stores by this weekend. More available here


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