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Behind the Scenes of Hope Solo’s Nike Video

Nike Women recently launched a new marketing campaign, “Make yourself” ,to encourage young women to improve their physical form, performance and to share their strategy of becoming ‘the best versions’ of themselves. It seems that a lot of women may be cautious about being physically active in fear of loosing their femininity. An active, fit woman goes mostly overlooked in today's world but Nike does a great job at showing these elite athletes in a positive light. Nike also invited female athletes like American surfer Monica Byrne-Wickey, Dutch footballer Anouk Hoogendijk, American skier Julia Mancuso and Team USA goalie Hope Solo to unveil their own secrets of getting fit.

 

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